12 Star Entertainment
12 Star Entertainment is a Social Enterprise, a business venture that applies commercial strategies in the entertainment sector to maximize social impact alongside profits for external shareholders.
This Hybrid business model combines traditional for-profit business operations with fundraising activities where net proceeds are donated to charity through its strategic partnership with The Drive Foundation, a registered Canadian charity.
The primary business activities are artist development (exploitation of intellectual property) and production of entertainment-based events/concerts and content.
12 Star Entertainment is the producer of driveMEDIA where it provides expertise and support to help The Drive Foundation achieve is objectives with this program.